There’s a moment that every cannabis lover can recognize that strong, distinctive scent when you open a jar of flowers or open the seal on a brand new cart. There’s more to it than smell. Memory, mood, anticipation, and anticipation are all packed into one. Terpenes, not just any other terpenes, are what can make this sensation possible. They’re those that come directly from the cannabis plant. Known as cannabis derived terpenes, these compounds are rapidly becoming the secret ingredient for anyone looking to elevate flavor, authenticity, and overall product quality.
Image credit: massterpenes.com
In the past product manufacturers have heavily used botanical terpenes in means of recapturing the cannabis strains that are most essential. On paper, it was logical. To mimic the familiar strains, it was economically feasible to extract the limonene (from oranges) or pinene (from pine trees). However, reality didn’t always live up to the hype. Terpene blends, although initially a pleasant scent, usually were not as deep, soulful and longevity of their cannabis-sourced counterparts. Even worse, the terpenes quickly degraded and resembling air freshener.
Pure cannabis terpenes can change the game. Derived directly from cannabis plants, they contain not only the predominant compounds that make up the distinctive scent of a plant and nuances, but also the subtle and supporting notes that botanical sources cannot replicate. Not only is it about the taste, but also about capturing the spirit and essence of the plant.
Live resin terpenes is one technology that is pushing this further. The terpenes don’t come from dried or cured cannabis but from plants that are frozen shortly after they have been harvested. This method of quick-freezing locks in volatile compounds which would otherwise be lost. The end result is a terpene profile that is richer, more intense and much more reminiscent of the flavor that the original strain intended.
The benefits of cannabis-derived compounds are obvious however they extend beyond the taste. Terpenes are responsible for creating what is known as the entourage, a nuanced interaction of cannabinoids in combination with terpenes. It can have a profound effect on the overall experience. A formula that is infused with OG Kush terpenes, for instance, might not just taste better, but also provide an enhanced and more familiar effect due to the supporting compounds which are retained within the extract.
Transparency is gaining popularity as consumers are more knowledgeable. The public isn’t just looking for high THC levels. They look up ingredient lists, study the products they purchase, and search for cannabis-derived terpenes available with clear information on their sourcing. Brands that offer strain-specific, uncut and unblended terpene profiles are rewarded for their customer loyalty.
This is a crucial shift in a marketplace that is crowded with choices. With a myriad of products that are competing for attention, the lead shifts to those who prioritize authenticity. While artificial flavors and herbal blends could attract the attention of a person in their first try, it’s cannabis-derived molecules that make them stick.
Mass Terpenes is one of the most prominent players in this industry. They offer both hemp-derived products and live resins that can be purchased at different prices, without compromising quality. Their CDT Series has been the preferred choice for extractors and vape makers alike.
Aroma is not the only thing that matters. It’s about the relationship. Terpenes can have a bigger impact on the way you experience life than you be aware of, whether you’re creating a product to sell or simply smoking a joint after an extended workday. Pure cannabis terpenes can provide clarity as well as a deep and honest relationship with a plant. The most potent of ingredients is the Terpenes.